Hsinchu, Taiwan, 18 November 2020—Zyxel has surged above its industry peers to become the only telecommunication company recognized in the 2020 Best Taiwan Global Brands survey.
The results, announced 17 November in Taipei, mark the 15th time that Zyxel has been recognized in the survey, which is organized by Taiwan’s Ministry of Economic Affairs and celebrates the 25 most valuable Taiwanese brands, as calculated by Interbrand Consultancy. Zyxel also now has more Best Taiwan Global Brands honors than any other networking brand.
Zyxel’s surging brand value has come as long-term R&D investments have entered the market just as these technologies are gaining mainstream momentum.
“This tremendously satisfying award is built on decades of industry leadership and reflects our commitment to embracing tomorrow’s technologies,” Zyxel CEO Gordon Yang said. “In the past few months, as the pandemic has sped up digital transformation in essentially every industry worldwide, we’ve had solidly designed products ready to launch precisely as their underlying technologies have gained traction and become relied-upon parts of our lives and economies.”
“Our brand value is built on success in our core purpose of unlocking people’s potential, and the revolutionary applications of our WiFi 6, 5G, security, and cloud solutions are freeing this potential on an unprecedented scale,” Yang said.
New segments booming
The company has seen particular success in the SMB and telco sectors in recent years. Zyxel also offers the market’s most comprehensive portfolio of WiFi 6 and multi-gigabit solutions.
In addition, Zyxel has been leading the accelerating shift to 5G. This includes bringing the internet to areas that fixed lines cannot reach, which can now enjoy lightning-fast connections thanks to Zyxel’s 5G fixed wireless access range.
Implemented by consultancy Interbrand, the annual Best Taiwan Global Brands survey examines candidates from an array of industries in Taiwan, evaluating key factors including financial performance, the role the brands play in purchasing decisions, and each brand’s competitive strengths and ability to create loyalty and sustainable demand and profit into the future.
About Zyxel Communications
Zyxel Communications delivers technological innovations and has connected the world to the internet for more than 30 years. Whether establishing access through fixed or mobile broadband solutions, at Zyxel we offer a comprehensive and flexible portfolio of products that are right for worldwide leading service providers and their subscribers.